Welcome to Your Feel-Better Factory

At THiNK LiKE A DOG® in Puppy Haven, VT, we create apparel and stories that channel your dog's calm, playful spirit. We're not just a clothing brand—we're your guide back to a lighter, more present life.

  • Stuck in your head?

  • Too serious?

  • Disconnected from joy?

Keep overthinking and you'll miss what your dog already knows.

Every design starts with a question: What would help a human feel as unconditionally positive as their dog right now?

Shop the Mindset

  • Pick your reminder

    Choose a design that makes you smile.

  • Wear the mindset

    Let it nudge you out of overthinking.

  • Become that dog

    Feel lighter, present, and more like the person your dog already believes you are.

It shouldn’t be this hard to feel good — let your dog be the guide.

  • Wearable reminders to break the overthinking loop.

  • Clean, meaningful designs that spark a smile (not an eye-roll)

  • Made for comfort, built for your real, dog-filled life.

At THiNK LiKE A DOG®, we know you want to feel lighter and more present. The problem is modern life pulls you into stress, which makes you feel stuck in your head. We believe it shouldn’t be this hard to feel good. That’s why we design wearable reminders inspired by the world’s best guides—dogs. 1) Pick your reminder, 2) wear the mindset, 3) wag more, worry less. Shop now and take a daily step toward the calm, joyful human your dog already believes you are.